MyHome & MyMobility

“Housing and mobility aren’t features, they’re life contexts. Taking that context as a starting point increases adoption and relevance.”

KBC Mobile introduced thematic modules to make complex services more accessible. MyHome brings together everything around housing (renovations, energy, insurance), while MyMobility combines mobility services (bike, car, public transport). Organising services around context made discovery easier, transactions shorter and the threshold for new services lower.