Torfs website

“Their warm, human service translated into a digital experience centred on simplicity, overview and brand experience.”

Torfs is a Belgian shoe retailer with a strong focus on service, trust and experience. As UX/UI designer I gave the website a fresh look. I reworked the information architecture and user flows to make products easier to find and reduce choice stress, and translated the warm brand identity into a modern, consistent UI for desktop and mobile.